About Me

I practice the black art of branding and soft science of value proposition design.

I see myself as a kind of teacher, coach, and collaborator with a mission to make people, places, things, and ideas more meaningful and more valuable. A strong brand strategy provides an individual or organization with confidence, focus, and clarity. You are able to make better decisions faster, reduce unnecessary expenditures, and improve personal, employee, and customer satisfaction.

I focus on knowledge transfer because I love watching people's eyes light up when they understand the power of the ideas I'm sharing and I get great satisfaction developing their ability to adapt and apply these ideas to their situational problems and opportunities.

Subscribe to my (very infrequent) newsletter for new ideas and practical suggestions to better understand and improve your own purpose, meaning, message, and value.


DF (Duane) Hobbs

Duane has an uncanny knack for being able to take a concept and break it down into a simple, easily digestible nugget - often with a touch of added wisdom or wit - and, if you're lucky, he throws in an analogy that sticks with you as well.

via Kelly Evens

What I do

Value-Centric Brand Development

Coach & Mentor

Personal Branding, Career transition, and Business Transformation. One-on-one coaching to help you become the best possible version of who you can be.

Work More Intentionally

The value of coordination. Custom-tailored team training focused on making your team more effective at creating and delivering value.

Workshops & Seminars

Learn the value of value. One and two day workshops developed to help you focus your brand, clarify your value proposition, or craft your message.

Strategy is Decisive

Strategy is the explicit plan to reach a given objective. Brand Strategy creates a platform for delivering promises and a container for retaining brand equity.

Value Proposition or Nothing

Without a clear differentiated and superior value proposition your organization quite literally has nothing worth buying.

Opportunity Development

Leverage your strengths and others weaknesses. Practical research and tools to help you change what you do, or change how you do it.

Guided Brand Management

Brand audits and CMO consulting to help you fix the problems you don't know exist. I identify and give voice to issues that might otherwise threaten internal stakeholders.

Branded Marketing Plans

Marketing plans either invest or divest in brand equity. Insure that your marketing effort is a good investment.

Branded Creative Strategy

Creativity provides the biggest leverage for your marketing budget. Manage your brands messengers more effectively.

Duane understands marketing and brand identity more than anyone I've ever worked with. He's also very adept at handling clients and providing them with what they truly 'need' to further their respective business. A real global thinker with an eye for long-term strategy. Understands the technical side as well, which is a huge plus.

via Kyle Chittick

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Keep in touch with me

I send out a newsletter of useful (I think) information periodically. Rarely will I try to sell you anything. And I won't share your information with any third parties. As always, you're free to unsubscribe at any time. Please provide your email address below:

Name: DF Hobbs