Most who do what I do sell themselves as gurus, wizards with words, and designers of deliverables. I see myself as a teacher, coach, and collaborator on a mission to help make people, places, things, and ideas more meaningful and more valuable.
I coach and mentor entrepreneurs and other business professionals on the black magic of branding and the science of value propositions. I love watching people's eyes light up when they suddenly understand the power of the ideas I'm sharing and get great satisfaction developing in them the confidence to adapt and apply these ideas to their situational problems and opportunities.
My focus is on coaching and knowledge transfer rather than solutions because "solutions" don't really exist. What we humans call a solution is usually just a temporary patch that moves a problem to a different time, place, or person. Eventually all our "solutions" seem to require new solutions of their own. By training clients in principles, processes, and practical workability we not only address an immediate problem they develop the skills and confidence to address future problems on their own.
If you are looking to develop or improve your brand, your offer, or your value, look no further.
DF (Duane) Hobbs