Some things I think about
“Sales” bring in revenue, clear out inventory, increase foot traffic, and invite trial by providing purchasers with a “better deal”. “Sales” also decrease perceptions of quality, encourage differed purchasing, diminish profit margins, and harm brands.
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Problem: Retail brands are defined at the point of purchase. Retail design, signage, display, product selection, return policies, customer service training, all do more to define the brand than the advertising does. The development of a new retail housewares/home furnishings store in a competitive market requires finding a niche unexplored by others.
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Yoda was a tough taskmaster, but there is an important concept inside those words. “DO OR DO NOT; THERE IS NO TRY”. And I’d like to think it is apparent in the way I approach life and in much of the work I’ve produced over the years. It is “done.” That is, good, bad, or mediocre – I put it out there.
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