Problem: Retail brands are defined at the point of purchase. Retail design, signage, display, product selection, return policies, customer service training, all do more to define the brand than the advertising does. The development of a new retail housewares/home furnishings store in a competitive market requires finding a niche unexplored by others.
Read More »- December 9, 2010
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- in Blog, Brand Development, Brand Strategy, Branding, Case Studies & Projects, Design, Marketing
